Conversion Manager

Hours: 35 

SOAS University of London is the leading Higher Education institution in Europe specialising in the study of Asia, Africa and the Near and Middle East.  SOAS University of London is positioned to play a leading role in reimagining higher education globally, with a new strategic plan in place as the basis for the renewal and revitalisation of the University which commits SOAS to both student responsiveness and research intensity. SOAS is moving towards a new model of international partnerships which is responsive to the transnational character of our global challenges. 

About the Department

The Marketing, Student Recruitment and Admissions (MSRA) directorate delivers a professional and responsive service to the University to ensure that student number targets are met by recruiting and admitting well-qualified applicants. This includes development and delivery of exciting marketing campaigns to communicate the values of SOAS and the benefits of studying here, processing applications in an efficient way, and developing ambitious student recruitment strategies for the UK, EU and International markets.

MSRA is made up of six teams:

• Marketing – Shortlisted for HEIST ‘Marketing Team of the Year’ (2023)
• Student Recruitment
• Admissions
• Communications
• Corporate Events
• Language Centre 

About the Role 

As a key member of the SOAS HEIST shortlisted ‘Marketing Team of the Year’, the Conversion Manager is responsible for ensuring we have a clear conversion strategy for effectively managing incoming prospective student enquiries and effectively utilising the School's Customer Relationship Management (CRM) service provider to deliver a high standard of communication and customer service. 

The Conversion Manager is responsible for the overall conversion communications for prospects (from enquirer to applicant to enrolled student) across Undergraduate, Postgraduate, Online, and Research, and development and implementation of an Enquirers and Offer Holders Nurture Track (call backs, webinars, and email communication strategy). This role will also work closely with the Admissions and Recruitment team to ensure we are aligned with processes and the overall recruitment pipeline. 

You can find further information on key criteria for the role in the Job Description and Person Specification, along with a full list of duties and responsibilities, which can be found on the SOAS website. 

How to Apply     

Interviews to be held: Friday 28 June (virtual) 

Further information

If you have any questions or require any assistance with regard to the application process, please contact hr-recruitment@soas.ac.uk 

We would particularly welcome applications from candidates from working class, first generation Higher Education, Black, Asian, other minority ethnic and underrepresented groups from within the UK and beyond. All appointment decisions will be made on merit, following a fair and competitive process.

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